C_C4H22_2411 DOWNLOAD DEMO | C_C4H22_2411 VALID DUMPS SHEET

C_C4H22_2411 Download Demo | C_C4H22_2411 Valid Dumps Sheet

C_C4H22_2411 Download Demo | C_C4H22_2411 Valid Dumps Sheet

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Free PDF Quiz Professional C_C4H22_2411 - SAP Certified Associate - Implementation Consultant - SAP Emarsys Download Demo

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SAP C_C4H22_2411 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Data Collection and Contact Management: Aimed at Data Center Network Engineers, this section focuses on contact management, block lists, Smart Insight, Web Extend, relational data, and plug-in onboarding for platforms like SAP Commerce, SAP Customer Data Platform, and Magento. It assesses the ability to describe, explain, and utilize these components effectively.
Topic 2
  • Data Integrations Advanced: Designed for Data Center Network Engineers, this section delves into advanced data integration techniques. It encompasses store data onboarding (CSV), product data integration (URL, Google Tag Manager), sales data onboarding (APIs), customer data onboarding (APIs, CSV), Predict, and the SAP Customer Data Platform connector. The emphasis is on describing and explaining these integration methods.
Topic 3
  • Account Creation and Settings: This section targets IT Solution Architects, covering the provisioning of environments and configuration of various settings. It includes contact data integration, DNS settings, SSL certificates, email channel setup and compliance, account security settings, and channel setup. The focus is on describing, explaining, and configuring these elements.
Topic 4
  • Managing Clean Core: This section evaluates the ability of IT Solution Architects to apply clean core principles to ERP systems. It emphasizes maximizing business process agility, reducing adaptation efforts, and accelerating innovation.

SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q48-Q53):

NEW QUESTION # 48
Which of the following attributes can be used for Smart Insight filtering? Note: There are 3 correct answers to this question.

  • A. External ID - you can filter contacts by this ID if you use an external ID to identify your customers, products, or stores.
  • B. Price amount - You can filter orders based on a price range for items purchased in those orders.
  • C. Expired Coupon - You can filter for users whose coupon has expired.
  • D. Attribution channel - You can filter by the channel responsible for the purchase (currently email, In- app, and Push campaigns).
  • E. Email campaign name - You can filter contacts based on the campaign's name in Emarsys.

Answer: B,D,E

Explanation:
Smart Insight filtering in SAP Emarsys includes:
* Option A:Correct. Attribution channel (e.g., email, push) is a filter for purchase sources.
* Option C:Correct. Email campaign name allows filtering by specific campaigns.
* Option D:Correct. Price amount enables filtering by order value ranges.
* Option B:Incorrect. Expired Coupon is not a standard Smart Insight filter.
* Option E:Incorrect. External ID filters contacts, not Smart Insight purchase data directly.The SAP Emarsys Help Portal under "Smart Insight" lists these filters.References:SAP Emarsys Help Portal -
"Smart Insight" (https://help.emarsys.com/).


NEW QUESTION # 49
In which cases can you use personalization rules in an email campaign? Note: There are 2 correct answers to this question.

  • A. In a batch email
  • B. In a recurring email
  • C. In an on-event email
  • D. In a triggered email

Answer: A,B

Explanation:
In SAP Emarsys, personalization rules allow marketers to dynamically insert content into email campaigns based on contact data, such as names, preferences, or other stored attributes. These rules are applied using the Emarsys personalization engine and are supported in specific types of email campaigns. According to the official SAP Emarsys documentation, personalization rules can be utilized inbatch emailsandrecurring emails, making options C and D the correct answers. Let's explore each option in detail to clarify why only these two are valid.
* A. In a triggered email: Triggered emails in SAP Emarsys are automated emails sent in response to specific contact actions (e.g., cart abandonment, form submission) and are typically managed through the Automation Center or predefined programs. While triggered emails can include personalization (e.
g., using contact fields like first name), they do not support the full application ofpersonalization rules as defined in the Emarsys Email Editor. Personalization rules, which involve conditional logic and dynamic content blocks (e.g., "if field X = Y, show content Z"), are designed for manual campaign setup rather than the automated, event-driven nature of triggered emails. The documentation states that personalization in triggered emails is limited to basic field insertion rather than complex rule-based logic (reference: "Automation Center: Triggered Emails," updated October 2024). Thus, this option is incorrect for personalization rules specifically.
* B. In an on-event email: On-event emails are a subset of triggered emails tied to specific events (e.g., a purchase or subscription) and are similarly managed through automation workflows. Like triggered emails, they support basic personalization (e.g., inserting a contact's name or order details) but do not allow the application of advanced personalization rules with conditional logic. The Emarsys Help documentation clarifies that on-event emails rely on predefined templates and event data, not the flexible rule-building interface available in the Email Editor for manual campaigns (reference: "Event- Triggered Campaigns," updated September 2024). Therefore, this option is also incorrect for personalization rules.
* C. In a batch email: Batch emails are one-time, manually scheduled email campaigns sent to a segment of contacts (e.g., a newsletter or promotional blast). These emails fully supportpersonalization rules within the SAP Emarsys Email Editor. Marketers can create rules using the drag-and-drop interface to define conditions (e.g., "if gender = female, show women's products") and insert dynamic content accordingly. The documentation explicitly states, "Personalization rules can be added to batch emails to tailor content based on contact data" (reference: "Email Campaigns: Personalization Rules," updated November 2024). This makes batch emails a correct case for using personalization rules, validating option C.
* D. In a recurring email: Recurring emails are scheduled to send repeatedly at set intervals (e.g., a weekly digest) to a defined segment. Like batch emails, they are created and edited in the Email Editor, where personalization rules can be applied to customize content for each send based on contact attributes. The Emarsys documentation confirms that "recurring campaigns support the same personalization features as batch emails, including rules for dynamic content" (reference: "Recurring Campaigns: Setup and Personalization," updated October 2024). This compatibility with personalization rules makes option D correct.
To summarize, personalization rules-distinct from basic field personalization-are a feature of the Email Editor used in manually configured campaigns like batch and recurring emails. Triggered and on-event emails, while capable of personalization, rely on automation workflows and event data rather than the rule- based logic applied in the Email Editor. The two correct cases, as verified by Emarsys resources, arebatch emails (C)andrecurring emails (D).


NEW QUESTION # 50
A one-time promotional email campaign is scheduled to be sent for all female contacts in the database. New contacts are added automatically to the contact database and all new registrations should be included in the recipient source of the email. Which recipient source do you use?

  • A. Email Settings > Recipient source > Using a segment
  • B. Email Settings > Recipient source > Generated through an event > On Registration
  • C. Email Settings > Recipient source > Mobile Engage segment
  • D. Email Settings > Recipient source > Web behavior segment

Answer: A

Explanation:
For a one-time email campaign including all female contacts (existing and new):
* Option A:Correct. Using a segment (e.g., "Gender = Female") as the recipient source ensures all current and newly added female contacts are included, as segments dynamically update until campaign launch.
* Option B:Incorrect. Mobile Engage segment is specific to mobile push, not email.
* Option C:Incorrect. Web behavior segment focuses on web actions, not gender or registration.
* Option D:Incorrect. "On Registration" is an event trigger for automation, not a one-time batch send.
The SAP Emarsys Help Portal under "Email Campaigns" confirms segments for dynamic recipient inclusion.References:SAP Emarsys Help Portal - "Email Campaigns" (https://help.emarsys.com/).


NEW QUESTION # 51
Which of the following statements apply when importing product data files into SAP Emarsys Customer Engagement? Note: There are 2 correct answers to this question.

  • A. Values are NOT case sensitive, (e.g., Women Dress 100 is the same as women_dress_100).
  • B. A comma (,) must be used to separate multiple values in category fields.
  • C. Redundant white spaces are automatically trimmed unless they are quoted (e.g., 1, 2, 3 is the same as
    1,2,3).
  • D. Uploading product data files over a secure connection with password protection is supported.

Answer: B,C

Explanation:
For product data imports in SAP Emarsys:
* Option A:Correct. Redundant white spaces are trimmed unless quoted, ensuring consistent parsing.
* Option D:Correct. Commas are the standard separator for multi-value fields like categories.
* Option B:Incorrect. Password protection isn't a supported feature for uploads; security is via SFTP
/HTTPS.
* Option C:Incorrect. Values are case-sensitive in product feeds (e.g., "Women" # "women").The SAP Emarsys Help Portal under "Product Catalog Import" confirms these rules.References:SAP Emarsys Help Portal - "Product Catalog" (https://help.emarsys.com/).


NEW QUESTION # 52
Which of the following API permissions is required for an Emarsys API user to enable SAP Customer Data Platform integration with SAP Emarsys?

  • A. account.create
  • B. field.view
  • C. contact.create
  • D. campaign.sent

Answer: C

Explanation:
To integrate SAP Emarsys with SAP Customer Data Platform (CDP), the API user must have permissions to manage contact data, as this is a core aspect of the integration:
* Option D (contact.create):Correct. This permission allows the API user to create and update contacts, which is essential for syncing contact data between Emarsys and CDP.
* Option A:Incorrect. account.create is for managing accounts, not relevant to CDP integration.
* Option B:Incorrect. field.view only allows viewing field definitions, not data manipulation.
* Option C:Incorrect. campaign.sent is for retrieving campaign data, not contact syncing.The SAP Emarsys API Documentation and CDP integration guide specify contact.create as a key permission for this use case.References:SAP Emarsys API Documentation - "API Permissions" (https://dev.emarsys.
com/), SAP Help Portal - "SAP CDP Integration".


NEW QUESTION # 53
......

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